Sarah Parkman is the Data Operations Manager at United Way of Northeast Louisiana. In this role, she manages and maintains the organization's CRM system, ensuring data accuracy, integrity, and consistency across departments. She oversees donor data management and segmentation, supports workplace campaign and relationship management efforts, leads digital giving strategy, and provides reporting and data analysis that inform organizational decision-making. Sarah also supports the team by coordinating data needs, tracking campaign performance, and identifying opportunities to improve systems, processes, and overall efficiency.
Sarah is passionate about using data and technology to strengthen organizational effectiveness and support mission-driven work. Through strategic reporting, campaign analysis, and database management, she helps equip United Way of Northeast Louisiana with the information and tools needed to build stronger relationships, make informed decisions, and maximize community impact.